why don’t ad agencies advertise? this is fascinating.
“So if agencies aren’t advertising, why should anyone else? Deutsch built his business without an ad campaign spare that one ad. So have Starbucks, Google and countless others. Two years ago 1-800-GOT-JUNK?, one of America’s fastest growing franchises, relied heavily on pr to sell 50 franchises. They spent only $1,800 in ads versus the hundreds of thousands of dollars other franchisors spent to accomplish the same results.”
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