MeyerBros

Re:Focus has this article on Wal-Mart practices from their marketing perspective.

what’s interesting about this to me is how it relates to that company i work for which claims “ethical investing” while investing in Wal-Mart for “better returns” - i mean “Shareholder Advocacy.” (For one, i’d love to see the performance stats for “shareholder advocacy” with Wal-Mart. How are we measuring success and how do we determine when an ends-justify-the-means approach is worth it (if it ever really is)? but that’s off topic for this one…). What this shows is that the two are inseparable. Bad ethics, in the long run at least (and I think this is becoming more and more true in the information age), is bad business. brand loyalty has taken a major shift in the last 20 years - ask anyone in marketing, it’s a new game. people find out about bad business practices and they care. buzz marketing has overtaken everything, and buzz marketing thrives on emotional arguments. thank god.

i love that investment analysts had it wrong on this one. even they thought COSTCO should go evil for profits. how long will it take for investors (cough cough) to catch on? will they ever?

This entry was posted on Monday, May 22nd, 2006 at 2:17 pm by eric and is filed under corporate criminals, marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.