Dada Mail, the open-source list-management software we use at New World (and are looking at for MMA) is not a software app. That’s right. Computer software is the medium, Dada Mail is an art project.
“Readymade” concept art along the lines of Duchamp’s Fountain (signed urinal) - only not readymade. Built from scratch by an artist with little to no programming experience - this art piece is a medium of it’s own - providing (unlike a painting, say) eveything but the content.
Originally titled Mojo Mail, the name was changed to avoid a trademark infringment law suit from MOJO Mail - a silly idea since artwork is “titled” not “named” in the trademark sense. Any title may be used and reused by any artist. I wonder how long that will last. Will the trademark craze grow to the point where artists are fighting legal battles over titles, or will the new open-source e-wave win out? o, what fun.

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